Director of Content Development and Production

Creating entertaining content for fashion.
Documentaries

Novi explored the dangers of breast implant and explant surgery. Susana Field discussed the largest nuclear accident cover-up in U.S. history.

Social Media

That Nurse Look highlighted nurse/influencers and how they juggle their lives. Sanrio explored the importance of characters, like Hello Kitty, in child recovery.

Marketing

Smart Boost created a series of experiments with anti-bacterial agents. Scrubs was a podcast series celebrating nursing, as read by real nurses.

From Clothes to Content

I was tasked with creating a production studio to generate content promoting a wide range of products and brands in the medical field. The work I did resulted in a 100% increase in brand engagement, which ultimately led to a 3% boost in sales.

Careismatic
A surgeon in Novi, Michigan, is leading the fight against breast implants.

With the help of a Novi-based video production crew specializing in medical documentaries, we captured the stories of women who bravely shared their struggles with the hidden costs of cosmetic procedures. Dr. Khan, a leading expert in the field, provided essential medical insight and empathetic support. His dedication to education and patient advocacy brought a vital clinical perspective to these deeply personal narratives.

This story highlights both the medical experts warning against these risks and the survivors who have faced them firsthand. Studies show that up to 25% of patients require revision surgeries within ten years due to ruptures, pain, or other complications. As the beauty industry continues to push perfection, it's crucial to reconsider the long-term health costs of these procedures. The pursuit of confidence shouldn’t come at the expense of well-being.

The hidden story behind childhood leukemia in Los Angeles.
The Incident at Susana Fields

I interviewed NBC's Matthew Glasser, to discuss his brilliang coverage of this story. A story that is ongoing, as the radioactive gas leaked from the 2,800-acre laboaratory at Susana Fields, in 1959, has never been cleaned up. The nuclear contamination shadows much of Los Angeles county, from Simi Valley to Canoga Park.

The West Coast has the highest rates of pediatric acute lymphoblastic leukemia in the US. I was told, Netflix had penned a deal with Kim Kardashian, for her documentary (which never aired), but saddly this news played a large part in haulting our production.

The story is still important, children are still getting sick, and the US governement still owes the residents of California an explination.

NBC Los Angeles
That Nurse Look

No one works harder than nurses. Following my belief that "nobody is just one thing," we explored the lives of nurses who also double as influencers.

Many of them were mothers, some were celebrities in other fields, and others excelled as star athletes. Interviewing these incredible, hard-working individuals was both inspiring and enjoyable. Traveling to various locations for video shoots, as well as flying participants into Los Angeles, added an extra layer of excitement. The high-energy, slice-of-life storytelling, paired with fashion elements, made these videos highly engaging—and it’s no surprise they performed exceptionally well on social media.

Careismatic + Sanrio + Kids

There might not be anything easier than promoting Sanrio to children.

The wonderful folks at Sanrio were kind enough to let us join them on a few exciting excursions. I was fortunate enough to film it. Usually, I have a lot more to say, but this one was just pure fun.

MicroNOrganisms

SmartBoost is one of the first laundry additives designed to provide clothes with a protective layer that kills bacteria and microorganisms. It was specifically aimed at medical professionals, helping to protect their laundry from the potential contaminants they bring home from work. While scrubs are antimicrobial, the rest of their laundry likely isn’t. I created an ad campaign featuring time-lapse photography and mold to showcase the product’s effectiveness.

Stories for nurses, by nurses.

Not only were we collecting real stories, but I also reached out to other medical podcasts to bring their content under our brand. There are many great podcasts that would thrive with just the slightest promotion. My goal was to transform Scrubs into more than just a magazine and podcast—it was meant to become the media hub for medical information.
A market that remains largely untapped.

This is also where I uncovered a web of nepotism, extortion, and lies that ultimately led to my predictable removal from the company. Which, honestly, was fine. It was a very abusive work environment. You can even see HR bullying employees on Glassdoor.

Innovation Notes Business strategy is found in nature
Game Design Notes Theology of play