Matt Rasamoto
I transform complex product challenges into actionable strategies through rapid prototyping, collaborative research, and mentorship-driven execution. My hybrid creative-technical approach, honed with Mattel, Disney, Intuit, and NASCAR, delivers innovative solutions for partners like AT&T, Samsung, and the WHO.
LinkedIn Resume Cover LetterInterim Head of Marketing
Advisory position mapping out the roadmap for trans-ip marketing for the largest library of Wuxia related content in the world. A foundational role navigating the landscape of AI, Blockchain, and new technologies.
Founder
Specializing in game and entertainment ventures and validating market viability through rapid prototyping while solving for production hurdles, global localization, and disruptive challenges.
Product & Innovation Leadership
- End-to-End Product Development: Directed digital product lifecycles from vision to launch
- Emerging Tech Adoption: Pioneered AR/VR, 360° video, and digital doubles
- Data-Driven Localization: Scaled products globally by synthesizing cultural insights
Experiential & Scalable Solutions
- Live Event Production: Designed immersive AR scavenger hunts
- Rapid Prototyping: Translated complex ideas into market-ready products
Creative Director: 2D, Product, and Marketing
Directed 2D design, narrative/lore, and marketing strategies for the world's first digital toy company, focusing on their flagship brand Cryptoys. Led a dedicated 10+ person team across all three silos using mentor/mentee management.
Creative Direction & IP Strategy
- Directed character design for 400+ characters across major IP (Star Wars, Mickey & Friends, NASCAR)
- Unified partner IP into Cryptoys' lore via comics, web series, and music
- Developed kid-friendly AI personas blending partner IP with original lore
Data-Driven Product Growth
- Slashed marketing costs by 93% and tripled engagement
- Skyrocketed email CTR from 3.2% to 36%
- Partnered with 3D/game teams to turn IP into playable experiences
Director of Content Development & Production
Designed and implemented production pipelines while building and equipping video and podcast studios. Conducted documentary research, scriptwriting, and revisions, and spearheaded the strategic roadmap for developing a niche network tailored to the medical community.
Content Development
- Founded SCRUBS Magazine podcast, increasing social media interactions by 100%
- Managed production pipelines, vendor relations, and analytics for content performance in the medical and scientific uniform industry
Production
- Produced documentary on brest extraction surgury
- Produced product videos, boosting B2C sales by 3% within three months
Co-Founder: Experiential Digital Product & Marketing
Developed tailored proposal responses and digital marketing strategies leveraging Mixed Reality (MR), 360° video capture, and cardboard to drive attention to niche markets. Delivered B2B technical and creative consulting, managing dynamic relationships with stakeholders, technical teams, and external partners.
Product
- Consulted on integrating AR functionality into eCommerce mobile apps for Jet/Walmart
Marketing
- Produced training and sales videos for ATV Drums (Roland), Wast[ed], and Enero Labs
Director of Innovation
Partnered with executives to develop rapid prototypes and implement cutting-edge tech initiatives. Led cross-functional teams on emerging technologies while evaluating strategic acquisitions for C-suite.
Strategic Leadership
- Led digital content library evaluation for AT&T's $85B TWE acquisition
- Drove cross-functional teams to build rapid AR/VR prototypes
Product Excellence
- Launched industry-first VR boxing app with 70% adoption
- Designed OKR frameworks securing C-suite alignment
Core Competencies
A (heavily) abbreviated list of things I've picked up along the way.
- Strategic Marketing
- Innovation Management
- Agile Methodologies
- Prototyping
- Product Development
- Data Analytics
- UI/UX Strategy
- IP Development
- Digital Product Design
- Adobe Creative Cloud
- Storytelling & Lore
- Content Management
- Character Design
- Brand Strategy
- Cross-Functional Leadership
- Mentorship
- Problem-Solving
- Adaptability
- Communication
- Team Building
- Strategic Planning
Awards & Recognition
Recognition for innovation and excellence throughout my career
Product "Groundbreaker"
2016 & 2017
2016
2010 & 2011
Technical Innovation
2006