User Journey

I turned a 72 page customer study into a board game
Candy Land Gets a Makeover
Candy Land Gets a Makeover
Candy Land Gets a Makeover
Candy Land Gets a Makeover
Candy Land Gets a Makeover
Candy Land Gets a Makeover
Candy Land Gets a Makeover

Candy Land Gets a Makeover

ulling data from an intensive 72-page study, I created a board game (based off Candy Land) where players draw cards and follow the board through a typical user journey. During the average 20-minute play time, players would draw cards like:


  • Friends really like the DIRECTV sports packages +2 spaces
  • COX offers you a similar package for $50 less -1 space

  • It was a fun and informative way to learn about what customers deal with when signing up for DIRECTV.

Interactive User Journey

I also built a web app detailing the stories of 3 different people as they travel the path from potential subscribers to full customers. This demo used the same real-world data from focus groups, interviews, and surveys as the board game, it just showed the information in a more traditional yet interactive way.