ulling data from an intensive 72-page study, I created a board game (based off Candy Land) where players draw cards and follow the board through a typical user journey. During the average 20-minute play time, players would draw cards like:
- Friends really like the DIRECTV sports packages +2 spaces
- COX offers you a similar package for $50 less -1 space
It was a fun and informative way to learn about what customers deal with when signing up for DIRECTV.