The Jet.com app now gives shoppers the opportunity to preview a selection of electronics, including TVs, laptops, speakers, monitors, coffee machines, and VR headsets, with multiple products viewable at the same time. The app also lets shoppers place virtual drones on their desks and then fly them around their space. As expected, users can then click the virtual items to add them to their shopping cart.
Not going into how the app was actually built (NDA and stuff), but the 3D models were built in modo. We handed examples in a number of formats DAE (my current personal favorite), OBJ, and others. We wanted them to have as wide a range of options available as possible.
Eventually we settled on one format and knocked out 50 models in about five weeks.