Extending Discovery

DIRECTV extends content discovery with Voice, Genie, and 2nd Screen
Explaining New Technology
Explaining New Technology
Explaining New Technology
Explaining New Technology
Explaining New Technology

Explaining New Technology

A series of videos explaining new product features from DIRECTV (circa 2012-2013). Typically, these features came from DEPG (Digital Entertainment Product Group) a sister team of the DLab (Digital Innovation Lab). I take pitch decks and boil them down to the main focal points. These become the notes for me to build animations around. Replacing PowerPoint with motion graphics was unheard of in 2012, the impact is significantly greater, and have become commonplace for companies of all sizes.

Ideation from Customer Feedback

New Ideas

DLab's ideation cycle, taking customer feedback and turning it into new product ideas. It shows how DLab worked with CX Learning Lab and Design Thinking to create new IP.

Delighting Customers

Customer Insights

A colaboration video between Consumer Insights and DLab. We needed an internal promotional tool that we could use to brief interested parties on the importance of the alliance.

Voice, Genie, and 2nd Screen

Extending Discovery

One of a series of videos explaining new product features that were rolling out from DIRECTV in 2012-2013. These features came from DEPG (Digital Entertainment Product Group) a sister team of the DLab (Digital Innovation Lab).