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DIRECTV

Founder and Director Video & Immersion Studio
  • DIRECTV
  • DIRECTV
  • DIRECTV
  • DIRECTV
  • DIRECTV
Founder and Director Video & Immersion Studio

DIRECTV

11.11-15.12

I was brought onto DLab (the black-ops team of DIRECTV) to help with the creation of prototypes. Once I got there, I realized that web-based prototypes were not going to be the best tool to sell executives on new ideas. No one reads 72-page documents, but if you can show the same information in a 30-second commercial, executives will want that thing they just saw.

I built a team around what I called “the year 3000 view”. Taking what we know of current trends, what will the day-to-day lives be like for our subscribers in 3000 years? What current-day tech can we combine to stair-step our way to that eventual target? What is actionable now, in two years, and what should we look for in five+ years? We would then film a commercial selling the year 3000 view, and provide a list of solutions we could implement now.

This methodology won my team internal awards, recognition, and the respect we needed to do our jobs without interruption.

01

OPPORTUNITY

Keep linear content distribution relevant in a world of cord-cutters

02

SOLUTION

Rethink the content pipeline from script to screen, bring new tools to the consumer, reimagine digital deliveries

03

RESOLUTION

Over $1,000,000 in retention in the first 6 months, over 140 internal product commercials, awards, patents, and the first VR Boxing app

  • GET EXCITED

    Drove "digital-first" content creation for the web, mobile, OTT, and linear platforms

    Managed development research initiatives

    Fostered regular communication with clients and agencies to collaborate on content development

  • START SOMETHING

    Created a development team creating unique, entertaining content for multiple platforms including live events

    Produced short-form digital content for Virtual, Augmented, OTT, and Linear delivery

    Worked with outside teams to develop content strategies and projects

  • DO THE WORK

    Responsible for developing content pitches

    Oversaw the creation of development presentation reels, decks, treatments and other promotional materials

    Transitioned projects into production

    Creative collaboration both internally and externally

  • MAKE FRIENDS

    Conducted pitch meetings with C-Suite

    Attended industry functions on behalf of DIRECTV

    Worked with Legal on negotiations, and content deployment

    Oversaw third-party partnerships

    Built and maintained strategic relationships 3rd party partners

Role Skills Description
Manager Budgeting, Hiring Manager, Project Lead, Managed: Clients, 3rd Party & Cross-Silo Internal Teams The best way to build a project is the foundation first. Start with a good plan, and pack the right team around it.
Creative Pitch decks, Art design, Script Writer, Storyboard, Editor Conceive and design experiences for development, work closely with team members and provide support along every inch of the process.
Technical Research, Exploration, Development I need to know everything about a project and utilize my background as a futurist and developer to forge out-of-the-box content.

BE AVAILABLE

Mike White (CEO) made himself available to everyone in the ORG, and we have even talked after he left DIRECTV. He is a great example of how a CEO should be with his ORG.

LOVE WHAT OTHERS DO

Talk with people from other teams, and get them inspired by what they are working on. We are all in the same situation, and a little encouragement goes a long way.

LEARN SOMETHING NEW

DIRECTV has 100s of specialized departments: from a room full of marines who pilot satellites to a group of patent nerds. You can get a college level seminar for the price of a cup of coffee. Do it.

GO AHEAD AND FAIL

Tony Goncalves gave a great speech on failing at a conference. It has become one of my core principles because you can’t gain wisdom second hand and it is always better to try.

WALK IT OFF

I learned from Kevin Tague to have small meetings outside. It is magical and works equally well for bad and good news.

TEAM NOT FAMILY

Another good bit from Tony G. is that we work with others in a team, treat it like a team.
Families don’t need to be functional, teams do. Don’t get sucked into that “we are a family” it’s cultish gibberish.

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