HOTT

Adding parental controls to an early version of DIRECTV's OTT platform.
Parental Controls
Parental Controls
Parental Controls

Parental Controls

Problem Statement

HOTT provides on-demand and LIVE programming to its subscribers - content consists of a wide range of pro- gramming that spans from children to adult content (i.e. consists of nudity/fowl language/etc.).


There is no mechanism in place to suppress content that is not appropriate for specific age groups from being viewed and/or recommended as part of the ser- vice.


Ratings across different international regions for both TV and Movie programming vary (or do not exist) from one region to the next (i.e. Rated G in the US may mean something different in Brazil) - mapping the "Rat- ings" to create a universal ratings a parent can under- stand is critical.


Parental controls vary from very simple to very complex depending on the service - either not providing enough or too complex set of features.

Use Cases & Acceptance Criteria
Use Cases & Acceptance Criteria
Use Cases & Acceptance Criteria

Use Cases & Acceptance Criteria

We provided a series of circumstances surrounding the user experience when interfacing with our product. We explored everything from new user sign-up, setting a ratings threshold, setting & forgetting PIN, white-labeling the interaction for other platforms, etc...

Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes

Wireframes

We wanted a wireframe that was elegant and easy to read. This whas the stage where we were looking for steakholder buy-in over direct implementation. So, although functionality is present, you can see our focus is on charm.

Alt Wireframes
Alt Wireframes
Alt Wireframes

Alt Wireframes

I do not like giving single option solutions, if I can help it. We added alternate styles and function to the layout. We used this deck to start a negotiation not launch a feature, in that way, providing a variety helps move the pitch forward as the illusion of choice makes people part of the decision making process from the start.